Posted by In the recent times, the social media has significantly impacted the job hunting in both positive as well as negative ways. As per estimation, India has around 50 crores working population.
The easy access of internet has tremendously changed the way of finding jobs. In the modern employment search process, leveraging social media platforms has emerged as a critical component for both job seekers and employers. With a vast availability of platforms such as LinkedIn, Facebook, Twitter, and Instagram, social media enables users to build their professional networks, showcase their skills, and actively participate in industry-relevant discussions.
A study by the Society for Human Resource Management (SHRM) indicated that 84% of organizations are actively using social media for recruiting.
The social media has impacted Job hunting positively in many ways:
- Job and Company search: Job seekers can use social media to research about the companies. Job seekers can ask current and past employees about company culture and growth prospectives. Social media helps candidates to share their experience about the companies and bring positive and negative points in public.
- Access of job postings: Companies started using social media to post job openings. Candidates searching for jobs can directly visit companies’ websites and apply directly.
- Personal branding: Candidates with good personal branding on professional social media networks have higher chances of getting hired. Candidates can build their personal brand by posting industry-related content, by talking with industry experts, by sharing thoughts on others posts.
- Job reference: Social media has made it easier to get referred by the existing employees. Companies also prefer to hire candidates referred by existing employees, as it reduces the hiring cost as well as it improves the team bonding.
While social media is a valuable tool for job seekers, it also presents challenges like:
-
- Privacy: One major concern is privacy.